Editor’s Note

Pizza on the Brain

To my list of possible names for the band I’ll probably never form, I can now add this one: Neuroscience Pizza.

That droll little turn of phrase, occurring in our cover story on the intersection of brain science and marketing, leaps out of a direct quote from the Carey Business School’s Professor Dipankar Chakravarti. It’s part of his explanation that the nascent area of study known as neuromarketing is concerned with more than peeking into the human brain to find the best methods for selling products – pizza, to name one.

As if pizza needed help from neuroscience.

But Professor Chakravarti’s point is well taken. While neuromarketing – of which he can claim to be among the pioneers – focuses on marketing methods, it has the potential for breakthroughs across disciplines. “The opportunity for expanding our knowledge is great,” he says in the feature by Andrew Myers, “not just to improve marketing effectiveness and efficiency but even neuroscience itself.”

Neuromarketing is a likely topic for discussion next June when the Carey Business School hosts the 2015 Marketing Science Conference, an annual gathering of top academicians and practitioners from around the world. Many examples of new research in marketing science are to be presented at the event, which will be chaired by Carey’s Chakravarti.

For the other main feature in this issue of ONE, we took advantage of the fact that the school’s advisory board on the health care industry includes top executives from that domain, and interviewed several of them about disruptions to the U.S. health care system. In a sidebar, the board members suggest areas of the industry that a young businessperson might do well to consider entering.

As always, thanks for reading, and feel free to send us your comments at carey.one@jhu.edu.

— PE